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ACTION STEPS: List what your company is doing cut down the risk potential customers see when controling a small, entrepreneurial operation. Do you offer a written full money back guarantee? Will you stand behind it? Anyone offer an endeavor period? How have you achieved success with other clients? Do you want provide them case studies on previous clients? Do you have a strong reference list?
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If you need to a strong opinion on something, its alright express so. People feel pleased when they are aware of where you’re coming from, even when they don’t always agree.